Product Marketing

Every feature and product deserves to go to market differently, but all in its own glamour. We help you define a priority framework for release announcements and create assets end-to-end to drive feature and product adoption.

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Not everyone out there is your direct competitor, and you don’t have to build features following what’s on their roadmap. We help you identify your key competitors in the market and equip your team with a clear idea of your competitive advantage.

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You can’t stand out from the crowd without clearly communicating what value you can deliver. We help you develop positioning and messaging that articulates your value proposition and resonates with your ideal customer profiles.

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We use a combination of quantitative and qualitative research to help you define your Ideal Customer Profile (ICP) and buying personas–getting you to a place where you feel comfortable doubling down your marketing budget to drive revenue with data-driven insights. 

Hypothesize, validate, test, and reiterate, before you move forward with your development–that’s easier said than done when your team has a limited bandwidth to talk to customers. We help you handle customer research from developing questions, recruiting participants in your vertical, and leading interview sessions, to analyzing data, and delivering reports.